Born on June 1, 1958 in Rio de Janeiro, Brazil, Alexandre Gama is an entrepreneur who is the founder, CCO, and CEO of Neogama. His company is among the top 20 advertising companies in Brazil. Also, he has acquired mounts of expertise in the advertising and communications sector before establishing his company.
He began working in this sector as a creative copywriter in 1982 for Standard Ogilvy & Mather. This job began after earning his advertising and communications degree from the Armando Alvares Penteado Foundation (FAAP). He then began working as a copywriter and creative director for DM9 in 1990. He worked there for four years in which time he was the most recognized copywriter among his colleagues. Other experiences he acquired include him being a creative executive director and shareholder of Almap BBDO, and being the CEO and CCO of the Global Board in 1996.
In 1999, Alexandre Gama left Young & Rubicam when he found his company, Neogama. Throughout the first three years of establishment, the company achieved the status of being the fastest growing firm in Brazil. Neogama was also the first advertising firm within Brazil to receive a Golden Lion award in the Cannes Festival within its first year of being established. As a matter of fact, this firm was the first to receive two Golden Lions within the categories of film and press in Cannes in 2003.