Luiz Carlos Trabuco is quite successful in exerting his influence over the majority of Brazilian business executives. The main reason for this is that Trabuco is considered to be very successful as he has been and continues to preside as Bradesco’s current CEO. If Bradesco is not the most famous Brazilian bank, it is at least the second most famous Brazilian private bank. Bradesco holds business interests and continues to expand its agencies throughout Brazil. Luiz Carlos Trabuco has guided Bradesco to higher levels of success while conducting it through its modernization phase. Trabuco is behind the success of many large-scale credit contracts and even for many of the most significant financial projects that help develop Brazil.
Trabuco’s leadership was essential for Bradesco to define its most important business objectives. It has also been said that Trabuco’s undeniable success in the financial market were the key elements that made Bradesco become such a powerful bank. Brazil’s most influential politicians, as well as most of the Brazilian executives, almost always adhere to Trabuco’s financial projections and predictions. When Trabuco addresses the media and the press, whatever he says is sure to end up on a magazine cover and a number of newspaper headlines.
Bradesco held the title of the largest private Brazilian bank for many years, but the Itaú and Unibanco merger, which currently uses Itaú-Unibanco as its name, stripped Bradesco of this title and until present continues to be the biggest private bank in Brazil. Trabuco new that recovering the title of being the biggest private Brazilian bank through mergers or acquisitions would not help Bradesco’s core business. Trabuco developed a strategy for Bradesco that focused on improving its agencies and even offered better services. This designed Bradesco to grow organically, which strengthened its financial results. This successful strategy added even more credit to Trabuco’s reputation with increased international recognition.
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Bradesco’s most recent statement informed the media that Luiz Carlos Trabuco would be taking over Lázaro de Mello Brandão’s position, who until recently, was Bradesco’s oldest ever working executive, who is well into his 90s and has been a part of Bradesco’s strategic team for more than 70 years. Brandão had also been serving 25 years on Bradesco’s board.
In addition to Brandão’s position, Trabuco still presides as Bradesco’s CEO. Trabuco will definitively take over Brandão’s position as the president of the Administrative Council but will be giving up certain responsibilities pertinent to being CEO in the near future. Luiz Carlos Trabuco is currently 66. This fact showed that Bradesco really needs him since Trabuco was just conceded a waiver that can be used all throughout 2018. The waiver blocks the internal rule that a CEO cannot preside past age 65.
According to folha.uol.com.br Bradesco is expected that Bradesco should announce its CEO to succeed Trabuco by March of 2018.Trabuco considers his succession to be a natural “process”, and that who his successor will be is still up in the air. Trabuco considers Bradesco to be a complex organization with unique characteristics as well as several different segments. The mastery of how all this works will be decisive in choosing a candidate to be Trabuco’s successor.
The recent and unexpected acquisition of HSBC Brazil was controlled by Trabuco. He led the integration of the IT parts of the acquisition. The announcement that Trabuco would be succeeded as CEO, was just as unexpected by the press as the HSBC acquisition. The current vice president of technology of the Bradesco group as well as other Bradesco directors such as: Domingos Figueiredo de Abreu, Alexandre da Silva Glüher, Marcelo de Araújo Noronha, André Rodrigues Cano, Josué Augusto Pancini and Octavio de Lazari Junior are possible succession candidates that would be expected to succeed Luiz Carlos Trabuco as CEO.
Luiz Carlos Trabuco has 3 kids and is married. Trabuco earned his Philosophy degree from USP (Universidade de São Paulo) and his Social Psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).
Bradesco probably could not have become a modern bank in the1980s without the guidance of Luiz Carlos Trabuco. Trabuco also holds the merit for improving Bradesco’s previously damaged relationship with the press. Trabuco also helped create Bradesco Prime, which focuses on the VIP banking sector.
Search more about Luiz Carlos Trabuco: http://www.valor.com.br/financas/5153264/bradesco-novo-presidente-saira-do-corpo-executivo-afirma-trabuco