Luiz Carlos Trabuco Is Set To Hand Over Bradesco To Successor

Luiz Carlos Trabuco is quite successful in exerting his influence over the majority of Brazilian business executives. The main reason for this is that Trabuco is considered to be very successful as he has been and continues to preside as Bradesco’s current CEO. If Bradesco is not the most famous Brazilian bank, it is at least the second most famous Brazilian private bank. Bradesco holds business interests and continues to expand its agencies throughout Brazil. Luiz Carlos Trabuco has guided Bradesco to higher levels of success while conducting it through its modernization phase. Trabuco is behind the success of many large-scale credit contracts and even for many of the most significant financial projects that help develop Brazil.

Trabuco’s leadership was essential for Bradesco to define its most important business objectives. It has also been said that Trabuco’s undeniable success in the financial market were the key elements that made Bradesco become such a powerful bank. Brazil’s most influential politicians, as well as most of the Brazilian executives, almost always adhere to Trabuco’s financial projections and predictions. When Trabuco addresses the media and the press, whatever he says is sure to end up on a magazine cover and a number of newspaper headlines.

Bradesco held the title of the largest private Brazilian bank for many years, but the Itaú and Unibanco merger, which currently uses Itaú-Unibanco as its name, stripped Bradesco of this title and until present continues to be the biggest private bank in Brazil. Trabuco new that recovering the title of being the biggest private Brazilian bank through mergers or acquisitions would not help Bradesco’s core business. Trabuco developed a strategy for Bradesco that focused on improving its agencies and even offered better services. This designed Bradesco to grow organically, which strengthened its financial results. This successful strategy added even more credit to Trabuco’s reputation with increased international recognition.


Bradesco’s most recent statement informed the media that Luiz Carlos Trabuco would be taking over Lázaro de Mello Brandão’s position, who until recently, was Bradesco’s oldest ever working executive, who is well into his 90s and has been a part of Bradesco’s strategic team for more than 70 years. Brandão had also been serving 25 years on Bradesco’s board.

In addition to Brandão’s position, Trabuco still presides as Bradesco’s CEO. Trabuco will definitively take over Brandão’s position as the president of the Administrative Council but will be giving up certain responsibilities pertinent to being CEO in the near future. Luiz Carlos Trabuco is currently 66. This fact showed that Bradesco really needs him since Trabuco was just conceded a waiver that can be used all throughout 2018. The waiver blocks the internal rule that a CEO cannot preside past age 65.

According to Bradesco is expected that Bradesco should announce its CEO to succeed Trabuco by March of 2018.Trabuco considers his succession to be a natural “process”, and that who his successor will be is still up in the air. Trabuco considers Bradesco to be a complex organization with unique characteristics as well as several different segments. The mastery of how all this works will be decisive in choosing a candidate to be Trabuco’s successor.

The recent and unexpected acquisition of HSBC Brazil was controlled by Trabuco. He led the integration of the IT parts of the acquisition. The announcement that Trabuco would be succeeded as CEO, was just as unexpected by the press as the HSBC acquisition. The current vice president of technology of the Bradesco group as well as other Bradesco directors such as: Domingos Figueiredo de Abreu, Alexandre da Silva Glüher, Marcelo de Araújo Noronha, André Rodrigues Cano, Josué Augusto Pancini and Octavio de Lazari Junior are possible succession candidates that would be expected to succeed Luiz Carlos Trabuco as CEO.

Luiz Carlos Trabuco has 3 kids and is married. Trabuco earned his Philosophy degree from USP (Universidade de São Paulo) and his Social Psychology degree from the School of Sociology and Politics of São Paulo (Escola de Sociologia e Política de São Paulo).

Bradesco probably could not have become a modern bank in the1980s without the guidance of Luiz Carlos Trabuco. Trabuco also holds the merit for improving Bradesco’s previously damaged relationship with the press. Trabuco also helped create Bradesco Prime, which focuses on the VIP banking sector.

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Luiz Carlos Trabuco Cappi Leads By Example And Action

The Brazilian banking sector is one of the most competitive in the world. It’s no surprise, then, that it has spawned some hard-charging and dedicated leaders, men who are willing to dedicate their lives to making the Brazilian economy into a global competitor.

One example of such a personality is the head of the country’s second largest bank, Bradesco. Luiz Carlos Trabuco Cappi has been CEO of Grupo Bradesco since 2009. The 65 year old is not your typical CEO. Although he makes $12,000,000 per year, he eschews all flashiness and ostentatious displays of wealth, opting to drive a late model sedan and dress in modest suits. Those who know him say that, with Trabuco Cappi, it has never been about the money. His competitive drive is largely about being the best, in whatever it is that he is focusing on at the time.


A 12 round fight for the title of Brazilian banking champ

And Luiz Carlos Trabuco Cappi has stated unequivocally that he seeks to make Bradesco into the best bank there is in Brazil. Since taking over in 2009, he has vowed to make growth, both organic and through acquisitions, a top priority. Trabuco Cappi had a tough role to fill. His predecessor, CEO Mario Cypriano, had managed to grow the firm fantastically during his ten-year reign at the helm. Between 1999 and 2009, Cypriano oversaw the firm balloon from just $5 billion in total assets to well over $100 million. He also presided over an increase in the firm’s stock price of more than 200 times, an amount that shocked even the most optimistic analysts. Most observers noted that the likelihood of Trabuco Cappi being able to keep up anything even remotely resembling this fevered pace of growth was extremely low. However, Trabuco Cappi immediately made it clear that he intended to try,

But what he didn’t realize at the time is the extent to which things had changed at the macro level. Brazil was particularly hard-hit by the global financial crisis. It’s economy entered into a period of stagnation and decline that it still has not fully snapped out of. This meant that all of the organic growth, experienced in the banks retail banking, financial planning and insurance divisions, was impossible to replicate further. By this time, almost all viable acquisition prospects had also been gobbled up by either Bradesco or its main rival, Itau Unibanco. This made achieving any kind of real growth a serious challenge for Trabuco Cappi.

During his first six years of occupying the top slot at Bradesco, the firm posted lackluster results. The stock price went flat, and the firm was unable to grow. Trabuco Cappi looked everywhere for viable prospects for acquisition but came up empty-handed. Then, he caught a lucky break.

In 2015, word hit the street that HSBC Brazil, a unit of the second largest bank in the world, had been losing money for a number of years, and it’s parent company wanted to divest itself of its Brazilian assets. This was music to Trabuco Cappi’s ears. He quickly sprang into action. By mid-2015, he had fully drafted a proposal for the sale of the firm to Bradesco, in an all-cash deal worth $5.2 billion. Not seeing any better offers, HSBC quickly accepted. The deal, the largest in Brazilian history, was closed in late 2015. It was widely considered a major coup for Bradesco.

The deal made Trabuco Cappi a star in the country’s financial press. He received the 2015 Isto E Dinheiro Entrepreneur of the Year Award, and he was roundly lauded for completing the huge deal in a tough banking environment.

Whether or not he will be able to fully capitalize on the newly favorable strategic position that the purchase of HSBC Brazil puts Bradesco in is a question that only the future will tell. But Trabuco Cappi has a long record of success, and this time around looks no different.

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